Day 11: Monday June 17th - 9am to 5pm

Researching membership took up much of this day. We sent emails to several other membership organizations asking about their participation. We looked for organizations with similar benefits at a similar price mostly in the Pittsburgh area. We asked them about things like how many members they have, has participation increased or decreased in the past few years, and have they ever had unpaid membership. This will give us a bit of research to go on when presenting a new membership package for the YWCA.

Another task that took up a big portion of the day, was to upload the content to the new website server. About half of the content is new, some created by the Development and Communication Department and the rest by other departments of the YWCA. I worked to take the current content from the website and create documents with instructions for the web designers to create the new website. Stephanie then took all of the content and uploaded it onto Lava New Media in zip files. 

After spending some time doing this, we eventually got a look at some of the content on the new website. It really looked much better than the current one. It is much easier to read and the appearance is more professional. 

Day 12: Wednesday June 19th - 9am to 5pm

Social media was the theme to this day. Stephanie spent most of the day working on the YWCA Greater Pittsburgh Pinterest page, which turned out GREAT! 

I set up a hoot suite and scheduled a few posts for the week to test it out. The YWCA will now be posting on Facebook more often and finally using our Twitter!! My favorite scheduled posts was about the newest class of NASA astronauts. Check it out here!  


I also sent out copies of the Thank You video to the participants as one last final word of our appreciation. I wrote a short note on the back of each of Ellen's business cards, tucked them into the front of each package and delivered each to the participants (or someone who could get it to them).

The best part of this week was going to lunch at the Diamond Market with Stephanie, Ellen, Courtney, and Laura. It is getting close to Steph's last day, so we went out to celebrate! It was delicious! 


Fun Facts by Ellen:
  •  Read Women Don't Ask by Linda Babcock
 
Day 9: Monday June 10th - 9am to 4:30pm

This Monday was a bit of a slow day with both Stephanie and Ellen out of the office. I did, however, get my first real experience working with DonorPro. I got to enter in the new members and then create a postcard for them. I printed out the post cards, addressed them, and used the postage machine to get them ready to mail. You can see a video of this in the post right below this one. I had a good time learning how to use the machine. 

Day 10: Wednesday June 12th - 9am to 5pm

This day was quite a bit more exciting than Monday. We got a lot of membership research done in the morning and after lunch, but what was much more eventful was the Nathan's Famous Hotdog Eating Contest. Maggie (the CEO) told us we should go and then Ellen asked us to go take pictures. So, Stephanie and I were off to go watch people eat dozens of hotdogs in under ten minutes. In case you didn't know, the YWCA owns the Nathans on the corner of 3rd and Wood, so they were a big part of the event. 

They chose a male and female winner, but the two actually tied. Maggie held the sign saying how many hotdogs the female winner ate (30), so I got some really great pictures of the two of them. (I'll add these in when I get on a YW computer). 
A big portion of our afternoon was spent with Ellen giving us a lesson about solicitations and direct mail. There is quite a list of things that she told us. 
Keep direct mail solicitations. Use your own reactions. What do you open? 

Different Tactics:
  • Envelope color 
  • Size
  • Blank envelopes 
  • Return address labels 
  • Personalize
  • Gift catalog
  • Green organizations cutting down on paper
  • Call to action on envelope 
                   - Let people know what you want them to do
                   - Use verbs at beginning of sentence
  • Color blocking
  • Including envelopes for sending to friends
Rules to live by:
  • Small paragraphs are best
  • No long letters
  • 1st sentence, bullet points, and the P.S. get read
  • Callouts and bolded words as well 
  • "Big" signatures help (pad timeline by 2 months)
  • Use an appeal code to track responses  
  • Segment appeal codes by donation levels
  • Design for your target audience
  • Tell them what, when, why and how

Expected level of response
  • Highest level donors - 80% - 90%
  • Lower level donors - much lower
  • Cold call/purchased list - 1% to 2%


Fun Facts by Ellen:
These are the most important tips Ellen gave to writing a successful solicitation. 
  • Give people an entry point. Open the doors for people to connect. "They give to the American Heart Association because their father died from a heart attack. People give to people, not organizations. They never will."
  • Connect to the person on the other side of the letter
  • Appeal on benefits not needs
  • Strong 1st sentence
  • Use "you"
 
Here's a vine of my favorite intern task today. Learning to use the postage machine! Thanks Courtney!

 
Day 8: Monday June 3rd - 9am to 5pm

On Monday we began our day with an evaluation/reflection on Tribute. We played a sort of game with red, yellow, and green post-it notes representing things that went well, things that could use work, and things that went poorly. The game really showed how well tribute went this year. We had WAY more green post-its than any other color. Here are a few things from our list. 

Things that did not go well:
  • Sponsor tables not being full
  • Guests lists need to be obtained sooner
  • Volunteer management
Things to work on:
  • Structure of the raffle
  • Favors (maybe put in bags)
  • Need to open ballroom doors earlier
Things that worked:
  • Awards
  • Board participation
  • Food
  • Press
  • Room appearance (table signs)
  • PowerPoint
  • Great honorary chair sponsor
  • Beautiful flowers
  • Good flow
This really helped to put in prospective what everyone thought of the day. Overall we received a lot of praise about Tribute.
Picture
An email from my boss Ellen about one of the biggest things I took on for Tribute, the PowerPoint.

Picture
This email was passed on by Ellen to the rest of the department from a board member, Karol Dean. She is the dean of Chatham College for Women. 

The rest of my Monday was full of putting stuff from Tribute away and working on a Project Plan for TTW. 

Last week Ellen expressed one of her "flaws" to Stephanie and me. She said that although she always has a plan for events, she keeps it in her head, which is dangerous. So, she wanted us to spend the next week coming up with a project plan for Tribute. We would research the event through the folders on the shared file, read some of Ellen's fundraising books, and consult whoever we could to make a complete list of everything that must be done for Tribute. Stephanie and I then assigned dates to each task for when they should be completed. 

At the end of the day Monday and for awhile on Wednesday, I put all of this data into a calendar type spreadsheet. Here is my final masterpiece. (It's way too big to just put a picture. But feel free to download to see what I made!)
ttw_project_plan_calendar.xlsx
File Size: 33 kb
File Type: xlsx
Download File

Fun Facts by Ellen:
  • Always write it down!
  • Creating a project plan for an event is essential to its future. If you have a step by step guide anyone can make that event happen again, no matter who is still around. 
 
Day 6: Wednesday May 29th - 9am to 5pm

Since Monday was a holiday, Wednesday was a very busy day. It was our final day to finish up work for Tribute to Women. The day started out with some small tasks like printing a few more table tents, making a phone call about confusion over tickets, and reading over the PowerPoint one last time. The one big task of the day was to create the favors to place at each plate-setting during the luncheon. We used a YWCA chipclip to hold together a copy of the community report, a YWCA coaster, and a YWCA notepad. When we set them on the chairs at tribute we laid a YWCA pen on top as well. Making 650 of these was quite a job and took us every last minute that we were allotted. The van was coming to transport everything over to the Westin at 2, so they had to be completed by then. 

We successfully got them done, but took a much needed ice cream break afterwords. (At Dream Cream an amazing ice cream shop downtown that benefits non-profits and fulfills people's dreams). After this break I counted out 2,000 raffle tickets for the raffle the next day and Ellen sat with Courtney to finish the seating arrangements. 

Also this day Ellen gave us a list of a few things we can work on next week while she is off. 
  • Project Planning - we need to create a spreadsheet that lays out what needs to happen and when for TTW so that someone could take over the entire event. We will need to look back at dates on letters in the many folders and create a timeline to be used in the future. 
  • Update the rubric used by the selection committee.
  • Put together and send out a fiscal year end solicitation. This will include the notepads that we ordered, statistics, a donation form, and a letter. 
  • Upload new content onto website

Fun Facts From Ellen:
  • Having a selection committee vote on award recipients becomes a popularity contest and there is always a winner or a looser. It is better to create a rubric of criteria and choose the highest scoring nominees. This will build harmony within the committee. 
  • Use statistics like 1 out of 4 instead of 400,000 people. Things that you can actually picture have more of an impact on a person. 
Day 7: Thursday May 30th - 9am to 3pm

TRIBUTE! 

Here are some photos from the 31st Annual Tribute to Women Luncheon! 

That day went perfectly! In the morning I stopped and picked up the flowers from the florist for the awardees and then headed over to the venue to get everything set up. I packaged the raffle prizes, and then got to sell raffle tickets with the other volunteers. We ended up making over $2,000! The lunch was delicious (thanks to our menu choices hah) and the rest of the event ran smoothly. 

Here are some photos from the 31st Annual Tribute to Women Luncheon! 

    Amie Hackimer

    This is my blog about my internship this summer and fall at the YWCA of Greater Pittsburgh. I'm a senior at Point Park University majoring in Sport, Arts, and Entertainment Management and looking to focus in nonprofit development. I am interning at the YWCA in the development department under Ellen Sheppard. 

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